The work of Skinner was rooted in a view that classical conditioning was far too simplistic to be a complete explanation of complex human behavior.
He believed that the best way to understand behavior is to look at the causes of an action and its consequences. He called this approach operant conditioning.
Behavior—-Reinforce——strengthened or repeated behavior
For example, if your teacher gives you £5 each time you complete your homework (i.e. a reward) you will be more likely to repeat this behavior in the future, thus strengthening the behavior of completing your homework.
For example, if you do not complete your homework, you give your teacher £5. You will complete your homework to avoid paying £5, thus strengthening the behavior of completing your homework.
Behavior ——punisher——-weakened or decreased behavior
Impact of re-inforcer does not sustain
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